Michael recently made one of his pet peeves known to me. He prefers a web app to say "My Settings" as opposed to "Your Settings". I never really thought about it before, but I think I prefer "Your Settings". I'm guessing this is a perception issue, perhaps due to a difference between desktop and server-hosted apps.
On a web app, I think I feel like the server is talking to me: "Here are your settings that we are storing on our servers for you." With a desktop app, perhaps I'd feel more ownership over the data and I would expect the button to say "My Settings".
Or maybe because I am writing the software, I'm thinking as a service provider when I write "Your Settings" in a link.
Anyone else? Is there a Strunk & White for user interfaces that provides a rule?